by Becky Huebner, Nebraska Home Sales Realtor
What do you value? Are you price sensitive or service conscious, or a mixture of both? Is the old adage “You get what you pay for” true? What are you getting when you hire an agent to help you buy or sell a home?
I went shopping today. A more rare occurrence than you might guess. I had a free day, some money in my pocket, and a non-grocery kind of list. (Also all rarer than you might expect) I had a friend, a full coffee cup, and Pandora country music for company and I was ready.
First stop; a pricier store, but the quality was vouched for and I was prepared. The store had what I was after the service was exceptional. The clerk listened, did not pester, and was responsive and knowledgeable. I happily blew my wad and I will be back.
Lunch was had and with a few more minutes and dollars available so I popped into an old favorite store. There, I found my remaining item and left quickly thereafter.
I remembered why I don’t frequent this store any more. I like their merchandise and their prices, but what I don’t like is their service. Friendly, capable, well staffed …BUT. From the first greeting to check out the “friends and family “ plan was offered to me. Again. If I am their friend or their family I can save extra money. I. Don’t. Care.
I like money as much as the next guy but what I really wanted was a pleasant, efficient, shopping experience and help finding a product that I was likely to use and enjoy. If I do, I have found a good value and a good experience. If you hope to meet your customer’s needs, it helps to know them.
The point being of course, that the same is true for your real estate needs. What you value you will gladly pay for. Here’s the fun thing; if we do our job well, not only will you return, you may return as a friend. That kind of plan is priceless.