By Russ Meyer, Nebraska Home Sales Associate Broker
Every year in the spring, a gaggle of REALTORS® from across the state gather. Like so many other professional gatherings, these agents gather to network and learn about some of the latest advance in their field and, we’ll admit it, have a little fun. But the Nebraska REALTORS® Association Convention is about so much more than that.
This convention is one of the many places where REALTORS® have an opportunity to educate themselves and others during three full days of classes. I’ve come to learn over the years that the general public (i.e. those without real estate licenses) don’t know that REALTOR® is a professional designation. In order to get and keep this designation, we take classes prior to getting our license and we take continuing education classes every year after that.
While some of these classes are self-serving teaching us how to market ourselves to clients and how to file our taxes properly, most of them are designed with the intent to make us better REALTORS®, better customer-service professionals, and more knowledgeable about the housing market. Some of the best classes offered this year at the state convention were on professionalism, equal opportunity and fair housing, fiduciary duties of agents to their clients, and rookie training.
As REALTORS®, we can often become caught up in the day-to-day transactions and what, in Lincoln at least, is a robust, fast-moving market. When we get caught up in this type of market, our clients do to. Conventions like this one remind us that we are the ones who should not be caught up in the market. Conventions like this one remind us of the higher calling to be the professional, the level-head, and the real estate professional that our clients expect us to be.
My take-away from my classes was a reminder that I can always do a better job of connecting to my clients and building a relationship that continues long after the real estate deal is done. I get to know my clients during the process, but we don’t always stay in touch over the long-term. I have a new goal for the year. Can you help me achieve it?